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UNIVERSITY SITE: EVALUATION METHODS
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UNIVERSITY SITE: EVALUATION METHODS
Annotation
PII
S0132-16250000377-0-1
Publication type
Article
Status
Published
Authors
Dmitry Shevchenko 
Edition
Volume 361 Issue 5
Pages
143-152
Abstract
The paper presents original methodology of assessing University websites based on criteria of design, navigation, content, interactivity, visibility of the site on the Internet. In accordance with the selected criteria rating are built of sites of world and national universities.
Keywords
website, methodology, evaluation criteria, ranking of sites, the competitiveness of the University, Internet marketing, ranking
Date of publication
01.05.2014
Number of purchasers
1
Views
501
Readers community rating
0.0 (0 votes)
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Additional sources and materials

Ob obrazovanii v RF. Federal'nyj zakon. M.: Omega-L, 2013.


Pravila razmescheniya informatsii na ofitsial'nom sajte obrazovatel'noj organizatsii v informatsionno-telekommunikatsionnoj seti "Internet". Postanovlenie Pravitel'stva RF ot 10 iyulya 2013 g. № 582.


Shevchenko D.A. Reklama, marketing, PR. M.: MGOU, 2009.


Shevchenko D.A. Sostoyanie rynka vysshego professional'nogo obrazovaniya Rossii i perspektivy ego razvitiya // Marketing v Rossii i za rubezhom. 2013. № 3.


Shevchenko D.A., Loktyushina Yu.V. Ehffektivnost' veb-sajtov vysshikh uchebnykh zavedenij. Metodika otsenki konkurentosposobnosti sajta vuza v Internete. M.: NNOU “MIPK”, 2014.

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