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ORIENTATIONS TO THE PRINCIPLES AND NORMS OF SOCIAL INTERACTION AS A FACTOR OF PSYCHOLOGICAL ATTITUDE TO BUSINESS PARTNERSHIP
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ORIENTATIONS TO THE PRINCIPLES AND NORMS OF SOCIAL INTERACTION AS A FACTOR OF PSYCHOLOGICAL ATTITUDE TO BUSINESS PARTNERSHIP
Annotation
PII
S0205-95920000380-5-
DOI
10.31857/S20000380-5-1
Publication type
Article
Status
Published
Authors
TATYANA VAVAKINA  Anatoly Zhuravlev V. Pozniakov
Abstract
Article continues a statement of results of a series of researches of social and psychological factors of business partnership in business. The business partnership is defined as the social interaction of economically independent subjects based on association of efforts of the business partners directed to realization of their business interests within joint economic activity. We have shown that the most common basic principles of social interaction are pragmatism (utility, profit) and morality. We have proved that the essential feature of the interaction between business partners is the content of values and norms determining their positions and orientations which give shape and meaning to the interaction. Results of empirical research of the basic principles of interaction between people - pragmatism and morality - as psychological factors of attitude to business partnership are presented in article. Interrelations of estimates of importance for businessmen of pragmatism and morality as principles of business partnership with valuable orientations of the personality are shown.
Keywords
Russian entrepreneurs, business partnership, principles and norms of social interaction, valu- able orientations of the personality.
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