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PECULIARITIES OF ATTITUDES OF MEN AND WOMEN ENTREPRENEURS TO COMPETITION AND PARTNERSHIP IN BUSINESS COOPERATION
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PECULIARITIES OF ATTITUDES OF MEN AND WOMEN ENTREPRENEURS TO COMPETITION AND PARTNERSHIP IN BUSINESS COOPERATION
Annotation
PII
S0205-95920000596-2-
Publication type
Article
Status
Published
Authors
OLGA TITOVA  V. Pozniakov
Abstract
Gender differences in attitudes of Russian entrepreneurs to competition and partnership in business cooperation have been examined. Social psychology of entrepreneurship - new cross-disciplinary approach integrating social and economic psychology - is the basis for the research. It has been revealed that men-entrepreneurs consider competition as a contest with other entrepreneurs for personal achievements while women-entrepreneurs - for economic resource. Men-entrepreneurs consider business partnership as economically oriented while women-entrepreneurs - personally oriented and based on interpersonal contacts. Motives of obtaining the recognition of society and authority over entrepreneurs are much more typical for women-entrepreneurs, while men-entrepreneurs manifest in competition motives of independence and possibility for new projects' realization. Men-entrepreneurs in partnership unlike women-entrepreneurs estimate personal qualities of their business-partners more differentially subject to the gender of the person.
Keywords
Entrepreneurship, gender, gender stereotype, psychological attitude, everyday presentation, business interaction, competition, partnership, personal qualities, motivation for entrepreneurial activity
Date of publication
03.07.2014
Number of purchasers
1
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580
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S0205-95920000596-2-1 Дата внесения правок в статью - 23.10.2020
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