The peculiarities of perception of TV advertising made in the different cultures

RAS Social ScienceПсихологический журнал Psikhologicheskii zhurnal

PII

S0205-95920000621-0-1

DOI

10.7868/S20000621-0-1

Publication type

Article

Status

Published

Authors

LIDIA MATVEEVA

Abstract

Психологический журнал, The peculiarities of perception of TV advertising made in the different cultures

Keywords

Date of publication

01.07.2000

Year of publication

2000

Number of purchasers

Views

440

Translate

GOST	A.G. Danilova , MATVEEVA L. The peculiarities of perception of TV advertising made in the different cultures // Psikhologicheskii zhurnal. – 2000. – V. 21. – Issue 4 C. 98-106 .
MLA	A.G. Danilova, , MATVEEVA, LIDIA "The peculiarities of perception of TV advertising made in the different cultures." Psikhologicheskii zhurnal. 21.4 (2000).:98-106.
APA	A.G. Danilova , MATVEEVA L. (2000). The peculiarities of perception of TV advertising made in the different cultures. Psikhologicheskii zhurnal. vol. 21, no. 4, pp.98-106