The peculiarities of perception of TV advertising made in the different cultures

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The peculiarities of perception of TV advertising made in the different cultures

Annotation

PII

S0205-95920000621-0-1

Publication type

Article

Status

Published

Authors

LIDIA MATVEEVA Send message A.G. Danilova

Abstract

Психологический журнал, The peculiarities of perception of TV advertising made in the different cultures

Date of publication

01.07.2000

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398

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GOST	A.G. Danilova , MATVEEVA L. The peculiarities of perception of TV advertising made in the different cultures // Psikhologicheskii zhurnal. – 2000. – V. 21. – Issue 4 C. 98-106 .
MLA	A.G. Danilova, , MATVEEVA, LIDIA "The peculiarities of perception of TV advertising made in the different cultures." Psikhologicheskii zhurnal. 21.4 (2000).:98-106.
APA	A.G. Danilova , MATVEEVA L. (2000). The peculiarities of perception of TV advertising made in the different cultures. Psikhologicheskii zhurnal. vol. 21, no. 4, pp.98-106

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