Margarita Kuznetsova

Ekaterina Zinovyeva

• Affiliation: Nosov Magnitogorsk State Technical University
  
• Address: Russian Federation, Magnitogorsk

Peter Limarev

• Affiliation: Financial University under the Government of the Russian Federation
  
• Address: Russian Federation, Moscow

The article highlights the measures aimed at increasing the turnover of a commercial enterprise. The whole set of measures that contribute to the increase in the turnover of a trading enterprise can be combined into two groups: internal and external. Internal events are aimed at increasing the conversion of sales and the average check, while external ones are aimed at increasing customer flow. Tools for internal measures to increase turnover include, firstly, measures aimed at improving the efficiency of retail processes, improving the technology of commodity display and sales of goods, and, secondly, tools for rationalizing the use of the existing material and technical base and increasing inventory turnover. As part of external events, an increase in client flow can be ensured through active marketing and promotional activities of the organization. The purpose of these events is to activate the already existing customer coverage area, as well as its expansion by attracting potential buyers from more remote areas.